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  • Writer's pictureCPI Commercial Luxury Group

Breaking the Seasonal Selling Myth: Why Winter Could Be Your Best Bet


Selling your home in the winter, contrary to popular belief, can offer several advantages over waiting until spring. Here are some key reasons why it might be beneficial to list your home during the colder months:


Increased Likelihood of Selling

Homes listed in winter have a 9 percentage point greater likelihood of selling compared to other seasons. This is supported by a Redfin analysis of homes listed from March 22, 2011, through March 21, 2013, which also found that winter-listed homes sell a week faster and for 1.2 percentage points more relative to their list price than homes listed in other seasons. Market Statistics

Specifically, the likelihood of selling a home within 6 months is 65% in winter compared to an average of 56% in spring. Additionally, the average sale-to-list price ratio and days on the market are more favorable in winter. For instance, winter homes on average stay 26 days on the market, while spring homes stay 32 days. Serious Buyers During winter, the buyers in the market are often more serious and motivated. Many are looking to move due to necessities like job relocations or major family changes. These buyers are often willing to move quickly and may pay top dollar. Less Competition Winter sees fewer homes on the market, meaning sellers face less competition. This reduced inventory allows your home to stand out more easily to potential buyers. High Listing Prices The winter months often see higher average listing prices, influenced by motivated buyers and listing agents who are keen on pricing properties correctly. Tax Break Motivations for Buyers Buyers may be motivated to purchase before the year-end to avail of tax breaks associated with home buying, providing an added incentive to complete the sale during winter. The Digital Age of Home Buying With over 95% of home buyers starting their search online, the impact of cold weather on house hunting is reduced. The internet provides constant access to listings, keeping buyers engaged even during colder months. Buyers' Vacation Time Many potential buyers have vacation time during the holiday season, giving them more opportunity to house hunt and make decisions with family and friends' input. Energy Efficiency Highlight Winter is an excellent time to showcase a home's energy efficiency, an increasingly important factor for buyers. Features like smart thermostats, energy-efficient windows, and newer HVAC systems can make a significant impression during the colder months. More Focused Real Estate Agents With fewer listings in winter, real estate agents can devote more time and focus to marketing and selling your home, potentially leading to a quicker and more profitable sale. Combining these factors, it's evident that selling a home in winter can be more advantageous than waiting for the spring rush. While the general perception may lean towards spring as the ideal time to sell, the data and circumstances surrounding winter sales present compelling reasons to consider listing during this season.


Disclaimer: The information provided in this article, "Breaking the Seasonal Selling Myth: Why Winter Could Be Your Best Bet," is for general informational purposes only. The opinions expressed herein are based on available data and industry trends as of the publication date.

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